Does your customer experience match your brand promise? Or maybe yet, do you even know what your brand promise happens to be? Our guest today is Chris Wallace, who is an expert at building continuity between your company’s branding and your customer experience. He shares with us some of his tips and suggestions to improve the connection between your brand identity and your customer experience.
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ABOUT OUR GUEST:
As the Founder and CEO at InnerView, Chris Wallace has been helping big firms take control of their brands - starting at the frontline-employee level. By innovative measuring just how engaged those customer service reps are, InnerView develops a holistic picture of brand health. Chris Wallace has been at the cutting edge of internal marketing, brand alignment, and customer experience strategy for over a decade, and is a thought leader on topics related to the importance of empowering frontline employees to keeping brands alive and well.
Beyond his work with clients, Chris has taught as an adjunct MBA professor at Temple’s Fox School of Business and has been published in the Harvard Business Review and AdAge, and he was also recently named to the Forbes Agency Council.
ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.