Think back to March of 2020 as the economy is getting shut down and imagine you have a business that is 80% mall based. What would you do? How would you address the situation?
Our guest today, Benjamin Woodruff, shares with us how he navigated this exact situation. Benjami is the co-CEO of WOOPS! Macarons and Gifting, and he shares how his franchise system shrank by 50% and looked like it could be on the pathway to going out of business. But, in spite of the circumstances, their average unit revenue increased by 1.5 times. Ben shares how he and his company did it in our episode today.
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ABOUT OUR GUEST:
Ben is a very experienced franchise development specialist & executive who has worked with and consulted on hundreds of marketing and franchise recruitment programs since joining the industry in 2008. He has strong experience in finance, franchise development, and franchise operations. Since 2015 Ben has been growing the WOOPS! Macarons and Gifting franchise brand and currently services as co-CEO & Partner.
For those who don’t know our story, we were a rapidly growing franchise brand who very quickly reached 50 locations nationwide heading into 2020. With 80% of our businesses operating out of mall locations we almost lost it all. Throughout COVID we shuttered 25 stores and lost nearly 50% of our revenue. A devastating blow for a young, emerging brand. Over the past 21 months we’ve fought, scratched, crawled, and pivoted our way back to relevance and stability.
ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.