Have you ever thought about rebranding your company? Or maybe, you are in a situation, like some of our clients, where you have to change your company name in order to secure a trademark. It can be very scary. But it doesn’t have to be. In fact, it can be a great opportunity to be a growth accelerator.
Our guest today is Jim Heininger, who shares with us the challenges of rebranding, the steps to rebrand successfully, and the current trends in rebranding.
Rebranding previously had a lot of fear and trepidation, but it doesn’t have to be scary today.
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ABOUT OUR GUEST:
Jim Heininger is a leading authority on rebranding. He leads the efforts of The Rebranding Experts team, a firm he founded in 2017, after 30 years of business and branding strategy experience for P&G, McDonald’s and Anheuser-Busch. Rebranding Experts was purposefully designed to be the only agency with the comprehensive services necessary to rebrand organizations. It starts from a fundamentally different view point than traditional branding firms that see rebranding as just a marketing strategy. His team believes rebranding should be a strategic growth accelerator, creating a forward-facing organization ready to grasp new opportunities.
ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.