Multiply Your Success with Dr. Tom DuFore
You’ve worked hard to build your business and now it’s time to grow. Join Tom DuFore, CEO of Big Sky Franchise Team, each week as he interviews leading entrepreneurs, executives, and experts who share their misses, makes, and multipliers. If you are a growth-minded entrepreneur, investor, or franchise company, then this is the podcast for you. Big Sky Franchise Team is an award-winning consulting firm and its consultants have advised more than 600 clients, including some of the largest companies in the world. Tom has the unique perspective of the “franchise trifecta,” by being a franchisor, a franchisee, and a franchise supplier.
Multiply Your Success with Dr. Tom DuFore
78. Does Your Customer Experience Match Your Brand Promise—Chris Wallace, CEO & Co-Founder, InnerView
Does your customer experience match your brand promise? Or maybe yet, do you even know what your brand promise happens to be? Our guest today is Chris Wallace, who is an expert at building continuity between your company’s branding and your customer experience. He shares with us some of his tips and suggestions to improve the connection between your brand identity and your customer experience.
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Book
LINKS FROM THE EPISODE:
- Check out the Brand Transfer Study: www.BrandTransferStudy.com
- Learn more about InnerView: www.InnerViewGroup.com
- If you are ready to franchise your business or take it to the next level: CLICK HERE.
ABOUT OUR GUEST:
As the Founder and CEO at InnerView, Chris Wallace has been helping big firms take control of their brands - starting at the frontline-employee level. By innovative measuring just how engaged those customer service reps are, InnerView develops a holistic picture of brand health. Chris Wallace has been at the cutting edge of internal marketing, brand alignment, and customer experience strategy for over a decade, and is a thought leader on topics related to the importance of empowering frontline employees to keeping brands alive and well.
Beyond his work with clients, Chris has taught as an adjunct MBA professor at Temple’s Fox School of Business and has been published in the Harvard Business Review and AdAge, and he was also recently named to the Forbes Agency Council.
ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.
The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.
