Multiply Your Success with Dr. Tom DuFore
You’ve worked hard to build your business and now it’s time to grow. Join Tom DuFore, CEO of Big Sky Franchise Team, each week as he interviews leading entrepreneurs, executives, and experts who share their misses, makes, and multipliers. If you are a growth-minded entrepreneur, investor, or franchise company, then this is the podcast for you. Big Sky Franchise Team is an award-winning consulting firm and its consultants have advised more than 600 clients, including some of the largest companies in the world. Tom has the unique perspective of the “franchise trifecta,” by being a franchisor, a franchisee, and a franchise supplier.
Multiply Your Success with Dr. Tom DuFore
91. How to Innovate in Small Bites—Gardar Stefansson, Co-Founder/CEO, GOOD GOOD Company
Innovation is a popular term these days and it can sometimes come across as a daunting task. How do you innovate in your current business or industry on a fixed budget and limited resources? How can you make it happen when you just don’t know where to start or how to do it?
Our guest today, Gardar Stefansson based out of Iceland, shares with us how he has brought new ideas and innovation in a very old industry. He started his innovation with jam. That’s right, literally making changes one small bite at a time to an industry that seems to have been around forever. You are going to love his story of how he has created the 17th largest jam company in the United States.
***REGISTER for our Franchise Sales Training Workshop on March 23: https://bigskyfranchiseteam.com/franchisesalestraining/
**Subscribe to our NEWEST Podcast called: Franchise Your Business. CLICK HERE.
LINKS FROM THE EPISODE:
- Check out the GOOD GOOD company: https://goodgood.net/
- Check out the GOOD GOOD company Amazon store: https://www.amazon.com/goodgood
- If you are ready to franchise your business or take it to the next level: CLICK HERE.
ABOUT OUR GUEST:
Gardar Stefansson, CEO, and Co-founder of GOOD GOOD, studied in Aahus, Denmark, and started off in the salt business. In2015, he exited the salt business when he was approached by his co-founders of GOOD GOOD. Their first product was created in his kitchen, which they later launched in the US in 2018. About Good Good: Founded in 2015 when Gardar Stefansson, Agnar Lemacks, and Johann Kristjansson were searching for solutions to help relatives with Type 2 diabetes. The trio learned that natural alternatives to sugar were key to limiting sugar intake, and they created a blend of stevia and erythritol to replace sugar in day-to-day foods. After launching a business around this product, they decided to experiment further by creating jams, which quickly became the brand’s most popular line of products. The brand's products now include multiple flavors of jam, spreads, keto bars, syrup, stevia drops, tablets, and stevia and erythritol blend. GOOD GOOD can currently be found in over 6,000 stores in 16 countries.
ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.
The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.
