Multiply Your Success with Dr. Tom DuFore
You’ve worked hard to build your business and now it’s time to grow. Join Tom DuFore, CEO of Big Sky Franchise Team, each week as he interviews leading entrepreneurs, executives, and experts who share their misses, makes, and multipliers. If you are a growth-minded entrepreneur, investor, or franchise company, then this is the podcast for you. Big Sky Franchise Team is an award-winning consulting firm and its consultants have advised more than 600 clients, including some of the largest companies in the world. Tom has the unique perspective of the “franchise trifecta,” by being a franchisor, a franchisee, and a franchise supplier.
Multiply Your Success with Dr. Tom DuFore
92. Why Culture Should be the Foundation of Success—Steve Robinson, Former Chief Marketing Officer and Exec VP, Chick-fil-A
I know we talk a lot about culture, but we are going to do it some more. Today, we get a chance to hear from someone that helped build the Chick-fil-A brand we all know and love today. He shares with us so many great pieces of wisdom and nuggets of knowledge you are going to want to listen all the way to the end of the episode.
Our guest today is Steven Robinson, the former Executive Vice President and Chief Marketing Officer of Chick-fil-A for more than 35 years. He recently authored the book "Covert Cows & Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand" and we discuss his book and some of the magic behind the Chick-fil-A success.
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LINKS FROM THE EPISODE:
- Get a copy of Steve's new book: "Covert Cows & Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand" at Amazon: https://www.amazon.com/Covert-Cows-Chick-fil-Chicken-Iconic/dp/1400213169
- Book Steve Robinson for your next leadership team meeting or annual franchise conference: https://srobinsonconsulting.com
- If you are ready to franchise your business or take it to the next level: CLICK HERE.
ABOUT OUR GUEST:
Steve Robinson is the former Executive Vice President and Chief Marketing Officer of Chick-fil-A. He was responsible for overseeing marketing, advertising, brand development, menu development, and hospitality strategies, and was involved in the development of the 'Eat Mor Chikin' campaign. Currently, Steve is a speaker and consultant on organizational culture design andleadership, brand strategy development, marketing planning, and distinctive advertising principles. He also recently authored the book "Covert Cows & Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand".
ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.
The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.
