Multiply Your Success with Dr. Tom DuFore
You’ve worked hard to build your business and now it’s time to grow. Join Tom DuFore, CEO of Big Sky Franchise Team, each week as he interviews leading entrepreneurs, executives, and experts who share their misses, makes, and multipliers. If you are a growth-minded entrepreneur, investor, or franchise company, then this is the podcast for you. Big Sky Franchise Team is an award-winning consulting firm and its consultants have advised more than 600 clients, including some of the largest companies in the world. Tom has the unique perspective of the “franchise trifecta,” by being a franchisor, a franchisee, and a franchise supplier.
Multiply Your Success with Dr. Tom DuFore
111. What is Strategic Narrative—Guillaume Wiatr, CEO, MetaHelm
If the phrase strategic narrative is new to you then you are not alone. Before recording this episode I had never heard the phrase before and could only guess what it actually meant. If you are in the same boat as me then you are going to love today’s episode in which we unpack Strategic Narrative and how it can help catapult your brand and marketplace position.
LINKS FROM THE EPISODE:
- Get a FREE copy of Guillaume's book: https://www.metahelm.com/getstrategicnarrativebook/
- Connect with Guillaume through his company website: https://www.metahelm.com/
- If you are ready to franchise your business or take it to the next level: CLICK HERE.
ABOUT OUR GUEST:
Guillaume Wiatr is the author of Strategic Narrative: A Simple Method That Business Leaders Can Use to Make Everyone Understand Their Business, Get Behind it and Believe In It. His company, MetaHelm, guides CEOs, founders, and business owners to align teams and accelerate innovation adoption. A former big-firm strategy consultant, Guillaume has founded four ventures. He is sought after by senior executives of companies like Alaska Airlines, the Gates Foundation, Generations For Peace, AIG, L’Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments.
After helping to save a 20M euros venture during the dot-com boom, Guillaume went on a mission to turn every company into a source of inspiration that few can resist. Guillaume teaches and mentors entrepreneurs at startup incubators, EMLyon international business school, and the University of Washington Master of Science in Entrepreneurship, ranked #3 in the US.
ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.
The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.
