Multiply Your Success with Dr. Tom DuFore
You’ve worked hard to build your business and now it’s time to grow. Join Tom DuFore, CEO of Big Sky Franchise Team, each week as he interviews leading entrepreneurs, executives, and experts who share their misses, makes, and multipliers. If you are a growth-minded entrepreneur, investor, or franchise company, then this is the podcast for you. Big Sky Franchise Team is an award-winning consulting firm and its consultants have advised more than 600 clients, including some of the largest companies in the world. Tom has the unique perspective of the “franchise trifecta,” by being a franchisor, a franchisee, and a franchise supplier.
Multiply Your Success with Dr. Tom DuFore
149. Rebranding Could Be Your Growth Accelerator—Jim Heininger, Founder, The Rebranding Experts
Have you ever thought about rebranding your company? Or maybe, you are in a situation, like some of our clients, where you have to change your company name in order to secure a trademark. It can be very scary. But it doesn’t have to be. In fact, it can be a great opportunity to be a growth accelerator.
Our guest today is Jim Heininger, who shares with us the challenges of rebranding, the steps to rebrand successfully, and the current trends in rebranding.
TODAY'S WIN-WIN:
Rebranding previously had a lot of fear and trepidation, but it doesn’t have to be scary today.
LINKS FROM THE EPISODE:
- You can visit our guest's website at: https://www.rebrandingexperts.com/
- Connect with our guest on social:
- Twitter: @RebrandExperts
- LinkedIn: https://www.linkedin.com/company/rebrandingexperts/
- Facebook: https://www.facebook.com/rebrandingexperts/
- Personal LinkedIn: https://www.linkedin.com/in/jimheininger/
- If you are ready to franchise your business or take it to the next level: CLICK HERE.
ABOUT OUR GUEST:
Jim Heininger is a leading authority on rebranding. He leads the efforts of The Rebranding Experts team, a firm he founded in 2017, after 30 years of business and branding strategy experience for P&G, McDonald’s and Anheuser-Busch. Rebranding Experts was purposefully designed to be the only agency with the comprehensive services necessary to rebrand organizations. It starts from a fundamentally different view point than traditional branding firms that see rebranding as just a marketing strategy. His team believes rebranding should be a strategic growth accelerator, creating a forward-facing organization ready to grasp new opportunities.
ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.
The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.
