Multiply Your Success with Dr. Tom DuFore
You’ve worked hard to build your business and now it’s time to grow. Join Tom DuFore, CEO of Big Sky Franchise Team, each week as he interviews leading entrepreneurs, executives, and experts who share their misses, makes, and multipliers. If you are a growth-minded entrepreneur, investor, or franchise company, then this is the podcast for you. Big Sky Franchise Team is an award-winning consulting firm and its consultants have advised more than 600 clients, including some of the largest companies in the world. Tom has the unique perspective of the “franchise trifecta,” by being a franchisor, a franchisee, and a franchise supplier.
Multiply Your Success with Dr. Tom DuFore
161. What is Demand Generation?—Deanna Shimota, President, GrowthMode Marketing
How many contacts do you think it takes to reach a B2B prospect? Any guesses? Maybe 3, 5, or 10? That’s what I thought too. According to our guest today, it takes an average of 66 touches to connect with a B2B prospect!
Our guest Deanna Shimota, and she shares with us what the differences are between lead generation and demand generation and some interesting marketing facts.
TODAY'S WIN-WIN:
Lack of patience is a growth killer.
LINKS FROM THE EPISODE:
- You can visit our guest's website at: https://growthmodemarketing.com/
- Subscribe to our guest's podcast: https://growthmodemarketing.com/podcast/
- Attend our Franchise Sales Training Workshop: https://bigskyfranchiseteam.com/franchisesalestraining/
- If you are ready to franchise your business or take it to the next level: CLICK HERE.
ABOUT OUR GUEST:
Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing and demand generation. She’s on top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation, Deanna stays grounded in a foundation of solid marketing principles. She’s used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing with the goal to help other organizations travel down this same path of success.
ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.
