Zoho Software For Growing Franchises

Tom DuFore 0:00

The most successful franchises share one thing in common. They're never satisfied with where the business is today. They're always thinking about the road ahead. That ambition is the fuel that drives growth. And Zoho's business software is the engine that gets you there. With the right technology, your franchise won't just run better. It'll move faster. Candidates will progress through the development pipeline more quickly. New locations will open on schedule. Decisions will get made based on better data and better insights. Zoho gives every size and style of franchise the power to move faster without breaking what works. Whether you're a single location operator building a portfolio, a multi-unit operator scaling across brands, or a regional franchise or growing into a national network, Zoho grows with you every step of the way. Built over 30 years, Zoho's software ecosystem can be configured to match how your franchise actually works. CRM, operations, marketing, HR analytics, and more all designed to work together from the start. The more of your business that runs on Zoho, the more connected it gets. Head to zoho.com slash franchise to learn more about what Zoho has to offer. That's zoho.com slash franchise. And now, back to the show.

Leadership Starts With Emotional Awareness

Tom DuFore 1:14

Welcome to the Multiply Your Success Podcast, where each week we help growth-minded entrepreneurs and franchise leaders take the next step in their expansion journey. I'm your host, Tom Dufour, CEO of Big Sky Franchise Team. And as we open today, I'm wondering how does getting in tune with your own emotions play into the effectiveness of your leadership? And how might it impact your relationships? Well, our guest today is Randy Lyman, and he talks through what he calls the third element. Now, Randy is a physicist, entrepreneur, and expert in emotional intelligence, known for merging science, spirituality, and human transformation. Over a 40-year career, he's built multiple eight-figure companies, including an Inc. 500 business and holds several patents. You're gonna love this interview, so let's go ahead and jump right into it.

Randy Lyman 2:07

Good

Defining The Third Element

Randy Lyman 2:08

to be here, Tom. I'm Randy Lyman. I am an author and corporate coach. My company is the third element. I'm all about helping leaders find ways to connect and produce, create more success and more fulfillment.

Tom DuFore 2:24

I appreciate that. And I'd love to uh talk about some of these ideas tied into your company name. You've written a book called The Third Element. Let's just start there.

Randy Lyman 2:33

Well, until 36 years ago, I was completely left-brain. I was all about education and hard work, and I shut off my emotions so I could focus on being successful. And eventually I met a woman actually 36 years ago I spent three years with who introduced me to the unseen aspects of the human experience. And I became aware of my emotions. I became comfortable with my emotions after working through a lot of challenges around anger and disappointment and all those things. And I've come to realize that out of the three different categories everything in the universe fits into are thoughts and our and information, our physical body and the physical world, and our emotions. Our emotions are really the most powerful, not for making decisions, not for manipulating. But when we become aware of our emotions, we can experience the wonderful emotions in life and we can deal with and work through the negative emotions that hold us back in business and in our personal life.

Tom DuFore 3:29

I'd love for you to talk a little bit maybe about your journey or some of the things you've learned along the way to help with this process.

Randy Lyman 3:36

Well, I can tell you for sure, it's never easy. It's not always fun. It's usually messy, but it's absolutely always worth it. So as I work through my negative emotions and I became more clear and calm in the present moment and was able to interact with the world, especially the people I worked with from a better perspective, then I achieve more success. But what I realized a couple of years into my spiritual journey was that nothing is random. And the law of attraction, as physics explains now, and we can get into possibly, every moment is created for us based on a harmonic resonance of our thoughts, the resonance of our actions, and our unfelt emotional wounds. Emotions are bigger than time and space. So if I have an emotion from the past, I have not healed. I have that energy stored within my being. First law of thermodynamics, energy is neither created nor destroyed, but it was created in my body as the response to a story my mind made up about a situation in the past. And if I hadn't feel that emotional energy completely at the time, then that stays stored within me. And God, Spirit, the universe, whatever you want to call it, that creates our reality for us, says, Oh, I love you and I want you to feel better. So I'm going to remind you of this pain by bringing an irritation into your present-day life. And when we don't understand the

Unfelt Wounds Driving Present Friction

Randy Lyman 4:58

connection between our present-day irritations and the opportunity to heal and look at ourselves, then we just get frustrated and try and change the outside world. But the real power is when we become aware, self-aware of our own emotional wounding, work through it in our own time, and can release that, then we become a more clear, caring, compassionate person and a better leader.

Tom DuFore 5:20

Let's talk about it. Let's dig into some of these a little bit and go a little bit deeper here to share a little bit about what you mean based off of what you just answered.

Randy Lyman 5:28

Well, let's start with nothing is random. So I absolutely believe, based on tens of thousands of experiences and observations, and I'm a physicist by education, so I look at everything still from a point of view of uh science and experiment and cause and effect. The reality, the physical reality we live in, science has already proven that this is mostly space. It's energy that's playing the part of matter for us. The double slit experiment from 1927 explains this. People can Google double slit experiment. And they can also look at Heisenberg's uncertainty principle. Same year, 1927, but they happened unrelated, but happened to happen at the same time. So it says that energy acts as a wave until it's observed. Even just by being observed by the human eye, it suddenly now acts like a particle. So what you and I are experiencing in this limited 3D reality is really all fluid and it's playing a part for us in our personal growth. We are spiritual beings on a human path, playing the game of being human. And so the physics again tells us that everything is created in the moment for our experience. And in science, we we learn about opposites attract through electronic charge and such and magnetic force. But really, like attracts like through harmonic resonance. And that's what applies through the law of attraction. And people talk about manifesting like and think of this. Well, great. Our thoughts are part of it, our actions are obvious. If I walk into another room, I manifest it being in that other room. But the part that's not so obvious and that I find most powerful is again the unseen emotional wounds from the past.

Tom DuFore 7:03

When you talk about the harmony coming together, uh resonance harmonic resonance. Harmonic resonance. Thank you. I I knew I was not going to say that correctly. You get these two pieces, your thinking, your actions, but then you have these emotions or these emotional components that are maybe hanging in there, leftover wounds, like you said, maybe from childhood, maybe from a past relationship, maybe from a first marriage or trouble with kids or parents or whatever, right? There might be something lingering there. How does all of that work together? And what does that mean? Or what is that saying?

Randy Lyman 7:34

Even if two of them are in completely in alignment with what we want in our reality, if the third one is contrary to our goal, then it gets in the way of our

Physics And Harmonic Resonance Explained

Randy Lyman 7:42

goal. And it's like a three-legged stool. You can sit on a three-legged stool, you take one of the legs away, and it just doesn't work. And that's that's the way it is. So I found that no matter how well I focused my mind and planned, and no matter how hard I worked, I still had limitations that often I was able to overcome those limitations by using some of the techniques I share in chapter seven in my book, The Third Element. There's 14 different techniques in there, and whatever works for any of the listeners or viewers, then that's great. Whatever works for them. So I work through breath work, EFT tapping, writing lists, journaling, whatever that is. And so my approach is I'm going to dive into that emotional wound as deep as I can. I do not avoid it. Yes, it can hurt. Yes, it's painful to look at our emotions, and our our mind, our ego, wants to avoid physical pain and it wants to avoid emotional pain. In the book, I explain how all this works because when the mind can partner with our higher self through our intuition, through the inner child and our emotional wounding, and it can partner and be part of the process, then it's willing to guide us through exercises that'll take us to the pain and release the pain. It's not about being in the middle of the pain, it's not about just touching on the surface. This is about truly embracing the experience that we were meant to have when we first had that emotional reaction to a real life situation.

Tom DuFore 9:04

If we're experiencing these emotions and you mentioned one of these 14 exercises that you can do, would you mind maybe sharing a couple others that might be worth sharing or talking about to give an idea of some of these other things that you can work through?

Randy Lyman 9:20

So, in order to work through our emotions, we have to be in touch with the physical sensations in our body in the present moment. Our mind is disconnected from our body and our emotions only come through our physical body, physical sensations. It's just the way that we're wired as humans. So if we can find anything that takes us to a place of quiet or distraction, or our mind is not trying to hijack the process in the present moment, and we set the intention on healing the emotions, they can come through. So another one that really works well for me is gratitude. Whether I sit down and I write out the things I'm grateful for, or I take a walk in nature, or I take, I can take a walk in a city street and I start looking for beauty, and maybe I see a weed coming through the sidewalk. And I think, holy cow, life found its way out into the world, even in this environment. So gratitude takes me there. For some people, it's working out, exercising, running, punching a punching bag, singing. For me, sad music also works because it takes me into the present moment. So there's a lot of different ways that we can help ourselves get into the present moment where our mind is part of the process, but our mind is involved in a way where it guides us instead of hijacking the process. And as long as the thinking mind knows that it's involved in the process, then it knows it can stop the process

Three-Legged Stool Of Change

Randy Lyman 10:38

if the feelings become too dangerous. But if we try and do something and the mind isn't sure where we're going, it'll stop the process. So present moment awareness is what it really comes down to. The first thing is there's many, there's many layers. It's like an onion and there's several onions. So we're working through a lot of things one at a time. But when I work through my issues, then my thoughts are more clear and my thoughts are more effective. My health is better, and my actions that I take are more effective. But the way the effectiveness really changes is through relationships. So the people I work with, I'm attracting the right people. The people I'm working with are more cooperative. And I explained a couple situations in the book where I had challenges in business negotiations and such where I couldn't get through it by my mental approach and by taking action. And when I work through the related emotions that were coming up and blocking me from the results, then sometimes a situation I've been working on for weeks or even months suddenly resolved itself. So again, it the emotional clarity adds to the or enhances the effectiveness of our thoughts, our communications, and our actions.

Tom DuFore 11:41

How does this help with teams that you might work with? You know, we have a lot of leaders that tune in here, right? So how is this going to help them manage or work with their staff or even make better decisions for their company?

Randy Lyman 11:54

I love that. So, first of all, on the staff, I'm glad you asked this question. It's a great question. When I walk into a room, whether it's a board meeting or I'm talking to my leadership team or I'm talking to team members on the floor, they feel me before they hear me. We're humans. We all have a senses. And if I have tension or worry, then people sense that. And if I'm closed and guarded on any level, then people become closed and guarded. Then they're not open and they're and they're not listening. They're just protecting themselves. So as I found more clarity, I was able to show up being more vulnerable. And I find power in being vulnerable because now I can connect with people, I can admit my mistakes, I can ask for help. And when I first tried to do that, I thought, well, I'm going to try this, but what if people lose respect for me? And in all reality, they look at me and say, wow, this person is so strong and confident. They're willing to be vulnerable. And they actually respect us more when we show up from a place of caring instead of ego. And that really helped in my communications in my team. And when my team felt more safe and they knew and they felt that I was there to support them, they supported me. They supported the company, and we found a lot more success.

Tom DuFore 13:08

I'm curious to what degree this goes. So you think of a leader that might be tuning in and thinking, okay, well, this sounds all well and good, but does my staff or team really need to see every little emotion that I'm feeling? Do they need to know all the inner details? When do you go too far, you know, down this pathway?

Randy Lyman 13:26

Okay, so that's a good that's another great question. So they don't need to know. I do my my personal healing work on my own time. Now, if I happen to be emotional in a meeting and it's pure and it's from a place of clarity and I'm comfortable with it, because it's just it's pure, it's honest. We're I'm human, then everybody around me is comfortable with it. I don't use it to manipulate, but if I'm having an emotional conversation in a presentation, I did a presentation to uh Big Brothers, Big Sisters of Miami last week, and and I was emotional at the end of it. I wasn't breaking down in curves, but I was emotional. And because I was comfortable with that, the audience was comfortable with that. So it becomes, again, we I work through my issues on my own time. I show up as a professional, communicating and acting as a professional. But if I happen to have an emotion come up that's appropriate in the way of it's not anger, it's not resentment, it's not betrayal, but I have an emotion of connection with people. If I have an emotion around the connection with people, then I feel that emotion and it enhances the connection that I have. So it's a matter of compartmentalizing and being willing to take the time outside of work to work through those issues.

Tom DuFore 14:34

Randy, this makes me think, okay, I've been working on myself. I buy your book, I go through things, maybe even I hire you to coach me a little bit, right? And I go through this and I find that improvement's happening. But I still have a team of people I lead that probably has their own issues they're sorting through.

Tools Like Gratitude And Tapping

Tom DuFore 14:50

So how can I, as a leader, start helping my staff or team, or I work with companies and help them franchise. Now they have franchisees in their network. Now they're leading leaders in going through this. As a leader, how can I start to support my own team with these ideas?

Randy Lyman 15:07

First, we can't expect anybody else to change, but we can be aware when somebody else irritates us or we're we're not getting the results we want, and we have some sort of reaction that bothers us, then we get the chance to look at ourselves. And when we become clear within ourselves, the universe that's creating our reality for us at a nuclear level, step by step, no longer is no longer obligated to remind us of those emotional irrit wounds, those irritations within us. So now I don't need the outside irritations. And I talk about a huge epiphany I had, I talk about this in the book. Then the people don't have to play that part. So the people either change, and you say, how's that possible? Well, I've seen it happen so many times in my life. I could tell a lot of stories, and we won't go into that today. But the people around me change when I change internally. And then also, if they don't fit in my team anymore, they don't fit in my story, they leave. They find a way, whether it's in in days or within a few weeks. If they no longer resonate with my old emotional wounding, with my old mental patterns, with my old negativity, they don't fit in my reality anymore. And the law of attraction, like attracts like, says, nope, this person doesn't fit. They're gonna find their way out on their own, typically. And people say, that's not real, that's magic, that doesn't happen. Oh God, yes, it happens. Absolutely, it happens. So when we find clarity, those who no longer resonate with us find their way out. And this is the best part. Then the right people for who we are becoming show up to replace the people who match who we used to be.

Tom DuFore 16:38

Wow, very, very interesting. Well, I don't know if this is the exact same idea of what you're describing. It sounds similar, though. It reminds me several years ago, we went through in our own company's organization and really dug deep to figure out what do we stand for as a company, what's really important to us. And so we built out three company

Why Teams Feel You First

Tom DuFore 16:58

values or pillars. And we said, these really are at the core of who we are, what we want to be known for, and what's really important. We looked at how are we actually behaving, right? What are the things that are actually important to us? This was almost a full year's worth of thinking and reviewing and going through. And to your point of what you said, we got that up and looked at it and said, yes, this is us. And exactly what you said happened. The right people started coming on board. The folks that it wasn't necessarily congruent with, they kind of ended up going another direction. Yeah, it didn't happen overnight, but it was uh a journey to get there. So I don't know if that's the same thing, but as you're describing that, it's exactly what makes me think about.

Randy Lyman 17:38

100%, because you became clear. You found clarity about what you valued, and then you brought your your people and your organization into alignment with what you valued. And those people who did not have the same value, they left. Now, another thing that Franchise franchise, it's good for them to know is as we build our businesses and the business grows, not everybody within our business grows. And it's hurt for me to have some good friends who I've had they've left on their own, I've had to let them go because the business grew more than they were willing and able to grow. So we're gonna lose friends, we're gonna lose family members at times. We can still love them from a distance, but as we change and grow, those who are not growing with us, they can't be a part of the organization anymore. And that is not a bad thing. It just is.

Tom DuFore 18:23

Well, Randy, what's a great place for someone to find out a little bit more about what you're doing, maybe get a copy of your book? How can they get in contact if they're interested in learning more?

Randy Lyman 18:32

They can find my book and workbooks, The Third Element, and I have an emotional healing workbook that works great for leaders too. They can find that on major online booksellers and through my website, randyyman.com, r-a-n d y l-y-m-a-n dot com. They can find links to the books, other books I recommend, free

Healthy Vulnerability Without Oversharing

Randy Lyman 18:50

tapping exercises, some free offers and things like that. And follow me on social media. My links are there and Instagram and and such is a great place to follow me and LinkedIn.

Tom DuFore 19:00

Perfect. Well, we'll make sure we include that in the show notes. And this is a great time in the show, and we make a transition. We ask every guest the same four questions before they go. And the first question we ask is Have you had a miss or two on your journey? And something you learned from it.

Randy Lyman 19:14

Yes, I tried to venture into different areas where I wasn't really qualified and I failed. And I came back to my main, my main core business. But some of those ventures, off into other areas related to my business, were successful. So I learned to take experiments even after the failures.

Tom DuFore 19:31

Let's look on the other side. Can you share a make or two or highlight?

Randy Lyman 19:35

Yes. So one of our major suppliers was just giving us a hard time. So we made a product where it was the same where we actually made improvements on their product. They cut us off. We were their biggest distributor in the US, actually in the world, on their on this particular line of products for nine years in a row. But within a year of them cutting us off, we were making far more products by producing our own product and taking that to market. So it was a risk, but it paid off.

Tom DuFore 19:59

Wow. That is a big risk. And great that that paid off. Well, the name of the show is Multiply Your Success. And we always ask have you used a multiplier to grow yourself personally, professionally, or organizations you've run?

Randy Lyman 20:12

Constant and consistent training. Always working on training people on improving. We approach it from a place of, hey, you're doing great, but we can do better. And by helping everyone within our organization share share knowledge between themselves, that's multiplied our power.

Tom DuFore 20:29

And the final question we ask every guest is what does success mean to you?

Randy Lyman 20:33

Well, the financial part is always wonderful, but it's great when we also have personal fulfillment by helping train new leaders, by helping people find their power and their purpose and seeing them take what they learn at work. They take it home. And it helps their family, it helps their community, and that's really fulfilling.

Tom DuFore 20:51

And Randy, as we bring this to a close, is there anything you were hoping to share or get across that you haven't had a chance to yet?

Randy Lyman 20:58

Yes, we don't have to do everything perfectly. Now, if we're making airplanes or medical equipment, it needs to be perfect. But in leadership and in life, we're going to make mistakes. And I've learned that that's the best way to learn is take the risk, make the mistake, course correct, and uh don't be too hard on yourself.

Tom DuFore 21:14

Randy, thank you so much for a fantastic interview. And let's go ahead and jump into today's three key takeaways. So takeaway number one is when he talked about the third element and he described what it is. And he said it's the unseen aspects of the human experience or human experiences. And he said there are three categories of experiencing life it's your thoughts, the physical world, and emotions. Takeaway number two is when he talked about the real power of these ideas is becoming self-aware and self-awareness, getting to the heart of that. Takeaway number three is when I asked him, how can we help our staff or our franchisees with these kinds of ideas? And he said the most important thing is to recognize that you cannot expect anyone else to change. And when we become clear to ourselves, we can move forward. I thought that

Lessons, Takeaways, Win-Win, Next Steps

Tom DuFore 22:10

was a really interesting perspective. And now it's time for today's win-win. So today's win-win is when Randy was talking about getting into harmonic resonance with the three categories of experiencing the world described with your thoughts, physical world, and emotions. And he said, once you do that, with getting those three in this harmonic resonance, if I'm explaining it correctly, and I understood from his interview, this is what helps you improve your relationships with other people. And I thought that was a great, great takeaway. It's a win-win because it's going to help you, it's going to help them. It's a great way to strengthen those human connections and relationships. And so that's the episode today, folks. Please make sure you subscribe to the podcast and give us a review. And remember, if you or anyone you know might be ready to franchise their business or take their franchise company to the next level, please connect with us at BigSkyFranchise Team.com where you can schedule your free, no obligation consultation. Thanks for tuning in, and we look forward to having you back next week.