Multiply Your Success with Dr. Tom DuFore

50. The Practical & Sustainable Way to Build a High Performing Culture—David Friedman, CEO, CultureWise

Tom DuFore and David Friedman

The topic of culture is certainly a hot topic, but what does it mean and how do you create it? Are your company values enough?  Today's guest, David Friedman answers these questions and more!

  • Learn more about David's company CultureWise = CLICK HERE.
  • Get a copy of David's book, "Culture by Design"  = CLICK HERE.
  • If you are ready to franchise your business or take it to the next level = CLICK HERE.


Prior to founding CultureWise, David was the President of RSI, an award-winning employee benefits brokerage and consulting firm that grew to become one of the largest and most successful independently-owned agencies in the country. RSI was named one of the Best Places to Work in the region seven times, and was four times named one of the Fastest Growing companies. In2006, RSI was the only company of any size in any industry to win New Jersey’s highest award for quality – the Governor’s Award for Performance Excellence – Gold Level.

In 2011, he published his first book, Fundamentally Different, which is based on the insights he learned and taught throughout his leadership career, and in 2021 he published the 2nd Edition of his book, Culture by Design, the definitive “how to” manual for building a high-performance culture.

Today, in addition to leading CultureWise, David does more than 100 workshops and Keynote talks per year, sharing his experiences and wisdom with thousands of leaders across the country.

The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

People on this episode