Multiply Your Success with Dr. Tom DuFore

73. The Bullhearted Brain Leading the Charge for Smart Restaurant Evolution—Joseph Szala, Founder, Vigor Branding

Tom DuFore / Joseph Szala

Do you remember the story about Ferdinand the Bull? Or how about Babe the Blue Ox, the companion of Paul Bunyan? These characters have made for great stories, but have you ever thought about how they can teach you lessons for your business? If you’re like me, you probably have not, but our guest today, Joseph Szala shares with us his concept that he calls The Bullhearted Brain and how it can help you lead your business better. 

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ABOUT OUR GUEST:

Joseph Szala is the Managing director of Vigor, a restaurant branding and marketing agency. Founder and critic at Grits and Grids. Host of the Forktales podcast, and author of The Bullhearted Brand: Building Bullish Restaurant Brands That Charge Ahead of the Herd.


ABOUT BIG SKY FRANCHISE TEAM:
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The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

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